Guidelines for Newsletter Campaigns

1. Legal Compliance

Ensure your emails comply with relevant laws and regulations, such as GDPR and CAN-SPAM.. Obtain explicit consent before adding someone to your mailing list.

2. Source Disclaimer

A source disclaimer informs recipients about the origin of the email. It clarifies that the email is being sent from a reputable source and is not spam. This helps build trust and transparency. [[contact:latest_ml_subscription_date]] is a required placeholder that shows a date of the subscription.

Example: "You're receiving this email because you signed up for updates from [Your Company] on [[contact:latest_ml_subscription_date]]. If you no longer wish to receive these emails, you can unsubscribe at any time."

3. Clear Unsubscribe Link

A clear unsubscribe link allows recipients to opt out of receiving future emails. It is a legal requirement under laws such as CAN-SPAM and GDPR, and it helps maintain the reputation of your email campaigns.

Guidelines:

• Place the unsubscribe link at the bottom of the email.
• Make it easy to find and clearly label it.
• Use language that is simple and straightforward.

Example: "If you no longer wish to receive our emails, please click here to unsubscribe."

4. Content Quality

High-quality content engages recipients and encourages them to interact with your email. It should be relevant, valuable, and well-written to maintain reader interest and reduce the likelihood of being marked as spam.

Guidelines:

• Ensure the content is relevant to the recipient.
• Use clear, concise language and check for grammar and spelling errors.
• Include a mix of informative and promotional content.
• Personalize the content when possible.

Example: "Dear [Recipient's Name], check out our latest offers on fresh produce and save up to 20% this week!"

5. Image-to-Text Ratio

Maintaining a good balance between images and text is important to ensure that your email is visually appealing and does not get flagged as spam.

Guidelines:

• Aim for a 60:40 ratio of text to images.
• Include descriptive text alongside images.
• Avoid relying solely on images to convey your message.

Example: "Check out our new arrivals! (Image of products) Browse our website for detailed descriptions and prices."

6. Contact Information

Including clear contact information helps recipients know who the email is from and how to get in touch. This builds credibility and trust.

Guidelines:

• Provide your company's name, address, phone number, and email address. Address must be exactly the same as is in site settings in language settings tab for selected language in Address field.
• Place this information in a consistent location, usually at the bottom of the email.
• Email address must be the same as is in site settings in language settings tab for selected language in Contact E-mail field.

Example: "Contact us: [Your Company] 1234 Main Street, Anytown, USA Phone: (123) 456-7890 Email: info@yourcompany.com"

7. Alt Text for Images

Alt text (alternative text) is a brief description of an image that is displayed if the image fails to load. It improves accessibility for visually impaired users and can help reduce the email's spam score by providing context to email filters.

Guidelines:

• Ensure all images have descriptive alt text.
• The alt text should be concise but informative.
• Avoid using "image" or "picture of" in the alt text.

Example:

<img src="product.jpg" alt="Fresh organic apples available at discount prices" />

8. Logo

A logo helps brand your email and make it instantly recognizable to recipients. It should be professionally designed and included in a prominent location, typically at the top of the email.

Guidelines:

• Place the logo at the top of the email for immediate brand recognition.
• Ensure the logo is clear and of high quality.
• Link the logo to your website's homepage.

Example:

<a href="https://www.yourcompany.com"><img src="logo.png" alt="Your Company Logo" style="width:150px;"></a>

By following these guidelines, you can create effective and professional email campaigns that engage recipients and maintain high deliverability rates.